Award winning Permanent Make-up artist, Heidi Lassiter, RN has been making women in the Triangle more beautiful since 1994. With a background in Nursing as well as art and painting, Heidi creates a natural, soft look that enhances your unique beauty.

3211 Rogers Rd., Suite 209

Wake Forest, NC 27587

About Heidi

Heidi is a graduate of UNC-Chapel Hill and received her nursing degree from the Watts School of Nursing. She wrote the certification exam for the CCTA permanent cosmetics organization. She is a board certified aesthetician as well as a make-up artist. Heidi has been the recipient of numerous awards over the past 24 years in the permanent cosmetics field including "Best of Raleigh", "Best Eyeliner", and is listed in "Who's Who in Permanent Cosmetics". Heidi's years of experience and advanced training, including medical and advanced corrective procedures has encouraged physicians in the Triangle, as well as Duke University Medical Center, to refer patients to her.

Heidi's training includes studying with some of the best permanent make-up artists in the county - J.Hashey, R. Beauchamin,  , P. Pavlik, and many more icons in the industry.  Advanced corrective procedures, aerola repigmentation, one of the only practitioners to practice corneal tattooing in the nation, Heidi excels in the art that is permanent make-up: natural, soft, beautiful. Her clients come from all over the US and Europe for the natural look she achieves.


Note: Rates are subject to change.

My Blog


 I was a bit apprehensive about having permanent make up but Heidi's excellent bedside manner made the entire process as relaxing as it could be.  Her attention to detail and unfaltering focus made me feel at ease as she was working.  I found the eyebrows to be relatively painless while the eyeliner was a bit more uncomfortable for me, although this likely depends on the person.

For the results - I could not be more pleased.  My eyebrows are naturally sparce so this is an amazing solution for me.  The eyeliner is just spoiling to be honest.  It really took a few weeks to get used to eliminating putting on my eyeliner and eyebrow from my morning routine.  It is amazing to look like you have make up on no matter the time!  A huge boost in confidence allows me to walk around without makeup when walking my dog, running to the store or working out at the gym.  For me this has been such a freeing experience and not to mention all of my girlfriends are asking me how I got my makeup so perfect.  Sometimes I take all the credit - thanks again, Heidi! 

-  S. N.

 I asked two dermatologists for recommendations for permanent cosmetics, and both gave me Heidi Lassiter's name. After consulting with her, she did eyeliner and eyebrows for me.  She did a great job.  After a few years I went back for touch-ups. Great job again. She is very calm, collected and professional.   

- E. V. H.

 I had permanent eyeliner done on my upper eyelids approximately 2 1/2 years ago. Heidi was very professional and honest (telling me the pros and cons honestly; she did NOT tell me what I wanted to hear!). The results are great; with or without makeup and have barely faded with time. She came highly recommended by several area dermatologists and plastic surgeons, which meant a lot to me.

- S. H.

 Heidi has done my permanent eye liner & eyebrows for many years & I have always been extremely pleased with the final results. I have referred many friends & family which have all been excited with the results. With Heidi's nursing experience, personal referrals & the clean professional office made my 1st visit very comfortable & confirming I had made the right decision. 

- J. K.

 I cannot say enough about how great Heidi Lassiter did with my permanent makeup. I'm one of those people who do a lot of research and comparison when making a decision and I am extremely happy with decision to use Heidi Lassiter Permanent Cosmetics. My results are fabulous! Heidi is very professional, easy to talk to and she listens. She spends the time with you to understand exactly what youmments regarding my new look. If I had to do it again I would with no regrets for sure. 

- S.